Discovering Florence


This is the perfect tour for visitors who have never been to Florence before and are seeking an introduction to its history and main monuments. We will explore the city’s growth from the Roman foundation to the flourishing during the Middle Ages, up to the times of Renaissance splendour.


Piazza della Repubblica
Piazza del Duomo, with the Santa Maria del Fiore Cathedral, Saint John’s Baptistery and the Bell tower by Giotto
Church of Orsanmichele
Piazza della Signoria and Palazzo Vecchio
Ponte Vecchio


Tour duration: 2,5 hours
We will visit the inside of the Santa Maria del Fiore Cathedral and of the Church of Orsanmichele, compatibly with the opening hours of local churches.

We recommend dressing in an appropriate way as we will be visiting holy places.

The tour consists of an outdoor walk, it’s suitable for all visitors and is not particularly difficult.


Group tours (up to 30 participants) 130,00 € max 3 hours

Private tour (up to 6 participants) 150,00 € max 3 hours

The fees do not include museum tickets, transportation costs or the rental of radio systems.

For groups, we recommend renting radio systems. We can manage the rental, on request.

Entrances and tickets: this tour does not require the payment of tickets

If you book this tour with us, we will help you plan your visit. If you are going to visit the city independently, we recommend reading our BLOG instead

What to expect

Florence is the first city of the world in terms of concentration of artworks in relation to the city surface, and this may make it hard for first-time visitors to find their bearings in this labyrinth of masterpieces. This is why you should choose a tour that, in a little less than 3 hours, will introduce you to the history of the city, establishing a starting point for further discovery and understanding of the main artworks found in its many museums.

We will start our tour in Piazza della Repubblica, the ancient heart of the Roman city, and will proceed to introduce the various historical phases Florence went through over the course of time. Our next stop will be Piazza del Duomo, the religious heart of the city and the location of the main Florentine monuments from the Middle Ages: the Santa Maria del Fiore Cathedral, Saint John’s Baptistery and Giotto’s Bell tower. We will admire these majestic architectures from the outside, while speaking of how Florence became one of the most important cities in the world in the 13th century. The coloured marbles and the richness of the artworks created for this square will complete the picture: in particular, we will discover the story of the competition for the creation of the bronze doors of the Baptistery, leading to the rivalry between two young talents, Lorenzo Ghiberti and Filippo Brunelleschi; we will proceed by looking at the bas-reliefs at the bottom of the bell tower, describing the history of human labour, the true secret behind the wealth of Florence. We will also have time to admire the majestic cupola of the Cathedral, an architectonic marvel designed by Brunelleschi in the 15th century. 

We will leave the square and walk down via dei Calzaioli towards the Church of Orsanmichele, a striking building born as a grain market and later transformed into a holy site filled with masterpieces: among the many sculptures we must mention the Saint George by Donatello, which inspired Michelangelo to create his famous David.

Our walk will then continue towards Piazza della Signoria, dominated by Palazzo Vecchio, the political heart of the city and still today the headquarters of the Town Hall. Here, we will talk about the complex events which led Florence from being an independent Republic to the Medici dominion, while admiring artworks created during those tormented centuries, including a copy of the David by Michelangelo, the extraordinary Cellini bronze sculpture representing Perseus holding Medusa’s head and Bartolomeo Ammannati’s Fountain of Neptune, jokingly dubbed “il Biancone” (lit. “The Big White One”) by the Florentines.

Our tour will end on the most iconic of bridges: Ponte Vecchio. As we stop on this ancient passage above the Arno, we will understand why jewellery shops have curiously concentrated here and shall look upwards at the Vasari Corridor, the private route created for the Medici family.


Guided tours organized by Icona Toscana are conducted by authorized tour guides. 

You can choose the language of your tour between Italian and English. However, on request, we can organize tours with trusted colleagues in the following languages: Spanish, French, Portuguese, Russian.

Our guided tours take place regardless of the weather conditions.

For information on our tours, please contact us at We will reply as soon as possible. If you intend to book one or more tours, we will send you a form to compile with data concerning yourself and/or your group plus information regarding the dates of your stay and any particular needs you may want us to know about. 

We require the advance payment of 30% of the total fee via bank transfer or Paypal (with an extra 4% to cover service costs) as guarantee of your confirmation. Once the payment is confirmed, we will send you a voucher featuring a summary of your purchase, including the meeting time and place for your tour.

To cancel the service, please contact us at and communicate all details of your booking. From the date of booking up to 20 days before the date of the tour, no cancellation penalty will be applied and any payment will be returned. For cancellations communicated between 2 and 20 days before the visit, the penalty amounts to 30% of the total sum, i.e. the down payment which will not be reimbursed. For cancellations communicated less than 48 hours before the tour, we will require full payment of the service fee.

The payment of the tour guide service can be paid in cash (Euro) directly on the day of your visit, via bank transfer or via PayPal (with a 4% extra to cover service costs). This fee does NOT include entrance tickets and reservation fees for museums, churches, temporary exhibits or special events. The fee for tour guide services is VAT free, pursuant to art. 10 – comma 22 – of Presidential Decree n. 633/72.Regardless of reservations, access to museums may be delayed in periods of increased affluence, and the organizer declines all responsibility for these delays.

If you are interested in different tours and visits than those listed on this website, we can agree the compensation fees and conditions via e-mail.

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