Everybody loves Italian food


In addition to its art and amazing history, Florence can also boast an important food and wine tradition, linked to the production of excellent wine and oil, as well as recipes from the past which are still incredibly modern nowadays. If you enjoy good cuisine, this is the perfect tour for discovering Tuscan flavours!


The tour takes place in the historic centre, mainly in the market places, where we will stop in various stores to taste traditional Tuscan products including wine, oil, balsamic vinegar, schiacciata, cheeses, cold cuts, gelato.


Tour duration: 3 hours

This tour is available exclusively in the morning, from Monday to Saturday, during the opening hours of the markets.

Do you suffer from any allergies or do you follow any particular diet? Contact us and we will organize a tour to meet your needs!

The tour consists of an outdoor walk, it’s suitable for all visitors and is not particularly difficult.


Group tours (up to 15 participants) 130,00 € max 3 hours

Private tour (up to 6 participants) 150,00 € max 3 hours

Adults: 20 € per person
Children 4-10 years old: 10 € per person
Children under 4 years old: free

The fees do not include tickets, transportation costs or the rental of radio systems.
For groups, we recommend renting radio systems. We can manage the rental, on request.

Would you like to learn how to cook some typical italian recipes? And do you need any suggestion for restaurants where to find and taste these dishes? Follow our BLOG

What to expect

Tell me what you eat and I will tell you who you are!”. In order to understand the Tuscans, one needs to look at their dishes. This tour travels the streets of the city centre between the past and the present, discovering how our relation with food has changed over the centuries and what has instead remained intact. We will start from the places where food was sold in the Middle Ages and Renaissance: from the Old Market to the ancient Fish Loggia. Our first tasting session of the day involves a true Italian-style breakfast: coffee or cappuccino plus a pastry, before visiting a market where the various fruit, vegetables, meat, pasta and cheese stands will help us understand how the true secret behind Italian cuisine is the selection of the very best seasonal ingredients, the key elements of simple dishes capable of highlighting their flavours. We will tell you how, over the course of the centuries, the consumption of certain foods was considered a sort of status symbol and how at the same time the genius of the local farmers created delicious recipes with products from their cultivations, still today featured in some of the most refined restaurants of the city.

During our various stops, we will taste cold cuts, cheeses, olives, schiacciata, accompanied by a delicious glass of Chianti wine. The visit will finish with a gelato or another seasonal dessert.


Guided tours organized by Icona Toscana are conducted by authorized tour guides. 

You can choose the language of your tour between Italian and English. However, on request, we can organize tours with trusted colleagues in the following languages: Spanish, French, Portuguese, Russian.

Our guided tours take place regardless of the weather conditions.

For information on our tours, please contact us at info@iconatoscana.it. We will reply as soon as possible. If you intend to book one or more tours, we will send you a form to compile with data concerning yourself and/or your group plus information regarding the dates of your stay and any particular needs you may want us to know about. 

We require the advance payment of 30% of the total fee via bank transfer or Paypal (with an extra 4% to cover service costs) as guarantee of your confirmation. Once the payment is confirmed, we will send you a voucher featuring a summary of your purchase, including the meeting time and place for your tour.

To cancel the service, please contact us at info@iconatoscana.it and communicate all details of your booking. From the date of booking up to 20 days before the date of the tour, no cancellation penalty will be applied and any payment will be returned. For cancellations communicated between 2 and 20 days before the visit, the penalty amounts to 30% of the total sum, i.e. the down payment which will not be reimbursed. For cancellations communicated less than 48 hours before the tour, we will require full payment of the service fee.

The payment of the tour guide service can be paid in cash (Euro) directly on the day of your visit, via bank transfer or via PayPal (with a 4% extra to cover service costs). This fee does NOT include entrance tickets and reservation fees for museums, churches, temporary exhibits or special events. The fee for tour guide services is VAT free, pursuant to art. 10 – comma 22 – of Presidential Decree n. 633/72.Regardless of reservations, access to museums may be delayed in periods of increased affluence, and the organizer declines all responsibility for these delays.

If you are interested in different tours and visits than those listed on this website, we can agree the compensation fees and conditions via e-mail.

Are you interested in this tour?
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+39 3289112575

+39 3271544694

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