The Medici family


A family of bankers among the richest in Europe, capable of completing a rise to power that led to the creation of the Grand Duchy of Tuscany: the topic of this tour is the story of the Medici dynasty from Cosimo “the Elder” to Lorenzo the Magnificent, up to the heights achieved under Cosimo I, the first Grand Duke of Florence. If you are after stories about money and power, intrigue and affairs, this is the right tour for you!


Palazzo Medici-Riccardi and the Magi Chapel
Palazzo Vecchio


Tour duration: 3 hours

The tour consists of an outdoor walk with access to two museums, Palazzo Medici-Riccardi e Palazzo Vecchio, and it’s not available on Wednesday all day and Thursday afternoon, when the Museums are closed.

The tour is suitable for all visitors and is not particularly difficult.

Reservation is mandatory for the Magi Chapel.


Group tours (up to 30 participants) 130,00 € max 3 hours

Private tour (up to 6 participants) 150,00 € max 3 hours

The fees do not include museum tickets, transportation costs or the rental of radio systems.

Palazzo Medici-Riccardi: Regular Tickets: 7,00 € (in case of exhibitions 10,00 €)
Reduced Tickets, between 18 and 25 years old: 4,00 € (in case of exhibitions 6,00 €)
Free Admission: under 18 years old, Groups of students

Palazzo Vecchio: Regular Tickets: 16,50 € Reduced Tickets, between 18 and 25 years old: 13,20 € Free Admission: under 18 years old, Groups of students

For groups, we recommend renting radio systems. We can manage the rental, on request.

By booking this tour we can follow you step by step, helping you to make the reservations for both the museums.  If you are planning to visit the museum independently, we recommend reading our BLOG instead.

What to expect

The tour will help you discover one of the best known families in history, covering its rise to power. We will start from the so-called pater patriae: Cosimo “the Elder”, the true initiator of the family’s political fortunes. We will visit his palazzo in via Larga, which later became the model for all the other major Florentine palazzi and was built by his favourite architect: Michelozzo. We shall first admire the building from outside, as we understand its main innovations compared to ancient inhabitations from the Middle Ages. We will then enter the courtyard, the elite parlour where guests were received and important celebrations were held, such as the reception for the wedding of Lorenzo the Magnificent. Next, we will admire the first private garden of the city, with its picturesque citrus trees, still today cultivated in large terracotta vases from Impruneta. However, the true gem of the palazzo is its Chapel, a masterpiece designed by Benozzo Gozzoli, where visitors can admire the Journey of the Magi, suspended in a fairy-tale atmosphere between the sacred and the profane, celebrating the Medici family alongside religious meanings. 

After exiting the building, we will reach the political heart of Florence, Palazzo Vecchio, which still today hosts the headquarters of the Town Hall. The palazzo, the pride of the Florentine Republic, was turned into the private residence of the Medici and its name was changed into Palazzo Ducale. A new age began in Florence, under the dominion of another Cosimo, Cosimo I, who was capable of transforming Tuscany into a Grand Duchy and of making his family a powerful dynasty, destined to change the city according to its members’ whims and customs. We will visit the Renaissance courtyard built by Michelozzo as the heart of the ancient Republic before entering the building to discover its many environments: from the magnificent Salone dei Cinquecento, which once hosted masterpieces by Leonardo and Michelangelo, to the small private space commissioned by Francesco I, first son of the Grand Duke, as his own alchemic studio; from the Grand Duke’s apartments, where we will focus on the private rooms of the Grand Duchess Eleonora of Toledo, wife of Cosimo I, to the spaces dedicated to political activities during the Republican era. Here one of Donatello’s most famous statues will act as perfect metaphor for the struggle between the Medici and the Republic: we are speaking of his Judith and Holofernes.


Guided tours organized by Icona Toscana are conducted by authorized tour guides. 

You can choose the language of your tour between Italian and English. However, on request, we can organize tours with trusted colleagues in the following languages: Spanish, French, Portuguese, Russian.

Our guided tours take place regardless of the weather conditions.

For information on our tours, please contact us at We will reply as soon as possible. If you intend to book one or more tours, we will send you a form to compile with data concerning yourself and/or your group plus information regarding the dates of your stay and any particular needs you may want us to know about. 

We require the advance payment of 30% of the total fee via bank transfer or Paypal (with an extra 4% to cover service costs) as guarantee of your confirmation. Once the payment is confirmed, we will send you a voucher featuring a summary of your purchase, including the meeting time and place for your tour.

To cancel the service, please contact us at and communicate all details of your booking. From the date of booking up to 20 days before the date of the tour, no cancellation penalty will be applied and any payment will be returned. For cancellations communicated between 2 and 20 days before the visit, the penalty amounts to 30% of the total sum, i.e. the down payment which will not be reimbursed. For cancellations communicated less than 48 hours before the tour, we will require full payment of the service fee.

The payment of the tour guide service can be paid in cash (Euro) directly on the day of your visit, via bank transfer or via PayPal (with a 4% extra to cover service costs). This fee does NOT include entrance tickets and reservation fees for museums, churches, temporary exhibits or special events. The fee for tour guide services is VAT free, pursuant to art. 10 – comma 22 – of Presidential Decree n. 633/72.Regardless of reservations, access to museums may be delayed in periods of increased affluence, and the organizer declines all responsibility for these delays.

If you are interested in different tours and visits than those listed on this website, we can agree the compensation fees and conditions via e-mail.

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